Three decades ago, we had Don C and Jerry Lorenzo type of 2K MT lead the way as both brands. We only saw that people actually liked wearing those brands in our sport and attempting to stand outside. So then we wanted to give them more options, but we also wanted to become a stage for aspirational individuals in the fashion world, so you while we'd Don, who's clearly extremely built-out previously, we sort of took a flyer on Chinatown Market annually -- and obviously they've turned into a massive brand in the last few years. Tracey is actually a really good example as well.
Tracey is very known in the basketball world, but his brand is not as understood and we must be aspirational and believe in their own growth. I wanted to provide him the opportunity to get Visitor On Earth from the game. It is a way for all these men to find out like, hey if it does well in the game, maybe I must think about it releasing it outside in the real world. That is an innovative thought process: to leverage the electronic then make the physical without having to spending a lot of money looking for out whether it is going to work or not. I believe it's pretty brilliant.
Even getting a person like Zack Bia to the game was in-touch. Yeah that is another very great example. I meanyou wouldn't think about Zack as a conventional basketball influencer, but I kind of thought about signing him a year or two ago because I understood that we were involving all these fashion brands. We signed a couple of men in that world, that are famous in the fashion world rather than in the basketball world. If we can get them to wear stuff in games and also be a connector to their people -- such as Zack's really close to Drake -- it promotes the growth of fashion from the sport.
We wanted to present our games the capability to communicate and differentiate themselves in the way any NBA player can through their story telling. Fashion has become an integral component to that and, therefore we've partnered with all the latest names in that space to provide digital clothes selections for players to match on their own players. We do digital falls from each of our partnered clothing brands and try to align together with their corresponding physical releases when we can to be a different extension about them in their marketing campaigns. The frequency is dependent upon time of year as you'll see more throughout the vacations, basketball events [such as NBA All-Star] and style events [like Milan Fashion Week, etc..
What would the in-game drops say about the intersection of style and gaming? Fashion is so important to our players and thus it was important for all of us to enable the party of those minutes with Buy 2K21 MT our very own championships. Aligning where we can on these moments actually allows them to be lifted up in culture in a new, innovative way. Who's getting the best tunnel'fits off in the game today? I like really loud clothes. So I'm a big fan of Russell [Westbrook] and James [Harden] plus a few of the things that PJ [Tucker] wears. In addition, I think lowkey the forthcoming Superstar in that world is Shai Gilgeous-Alexander. I've gotten to know him a whole lot lately. He's a good kid.
Tracey is very known in the basketball world, but his brand is not as understood and we must be aspirational and believe in their own growth. I wanted to provide him the opportunity to get Visitor On Earth from the game. It is a way for all these men to find out like, hey if it does well in the game, maybe I must think about it releasing it outside in the real world. That is an innovative thought process: to leverage the electronic then make the physical without having to spending a lot of money looking for out whether it is going to work or not. I believe it's pretty brilliant.
Even getting a person like Zack Bia to the game was in-touch. Yeah that is another very great example. I meanyou wouldn't think about Zack as a conventional basketball influencer, but I kind of thought about signing him a year or two ago because I understood that we were involving all these fashion brands. We signed a couple of men in that world, that are famous in the fashion world rather than in the basketball world. If we can get them to wear stuff in games and also be a connector to their people -- such as Zack's really close to Drake -- it promotes the growth of fashion from the sport.
We wanted to present our games the capability to communicate and differentiate themselves in the way any NBA player can through their story telling. Fashion has become an integral component to that and, therefore we've partnered with all the latest names in that space to provide digital clothes selections for players to match on their own players. We do digital falls from each of our partnered clothing brands and try to align together with their corresponding physical releases when we can to be a different extension about them in their marketing campaigns. The frequency is dependent upon time of year as you'll see more throughout the vacations, basketball events [such as NBA All-Star] and style events [like Milan Fashion Week, etc..
What would the in-game drops say about the intersection of style and gaming? Fashion is so important to our players and thus it was important for all of us to enable the party of those minutes with Buy 2K21 MT our very own championships. Aligning where we can on these moments actually allows them to be lifted up in culture in a new, innovative way. Who's getting the best tunnel'fits off in the game today? I like really loud clothes. So I'm a big fan of Russell [Westbrook] and James [Harden] plus a few of the things that PJ [Tucker] wears. In addition, I think lowkey the forthcoming Superstar in that world is Shai Gilgeous-Alexander. I've gotten to know him a whole lot lately. He's a good kid.
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