Also known as Ronnie 2K, Singh has witnessed MT 2K23 attain heights that were thought possible before when the team first featured Michael Jordan on their cover in 2011. Through an interview exclusive to the magazine, Singh spoke about the launch date and player ratings, as well as entertainment involvement, the sport's community as well as his role in the NBA2K Team that has made everything possible.Note The interview has been edited lightly and condensed for clarity.
"This game means so much to our culture, and there are so many people within the same community. Therefore, it's all about making sure our players are happy. Which also of course involves the NBA players that are part of our team along with the stars, the athletes," Singh said. "So today I'm delivering a number of codes to people. I dropped off games to Travis, PG, and some of my friends with whom I'm extremely good friends with.
The significant cultural impact that this game is experiencing, and the anticipation for launch day after launch, just keeps getting larger. To be honest , quite overwhelming but also extremely exciting. "As the face of NBA2K, Singh has an incredible impact on the continuing growth of the game. In addition to facilitating the participation of stars and athletes to directly interacting with the community at large, Singh understands the massive obligation he is held to.
"I consider myself to be a part of the funnel with regards to the people with the most awareness. I've kept in touch with every larger person that plays our game. But also our community, our player base depends on being informed with what's happening," Singh said. "Our game has evolved beyond just a matter of dropping it and NBA 2K MT moving on with it. Updates are every six weeks and significant ones, including new music, brand new games, updated MyTeam cards, new clothing apparel, all every six weeks.
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