Motion Graphics can be best defined as Graphics in Motion. If anyone where to ask, “What is motion graphics?”, that would be the simplest motion graphics definition you can give them.
Motion Graphics involves creating graphics and moving them in time and space to achieve an intended goal or tell a story. The motion graphic elements are placed in a sequence of frames to create an illusion of motion. Unlike other forms of animation, animated motion graphics primarily use graphics and type.
Animation is a broader term used to describe graphics and characters movement non-live action videos. Motion graphics animation in the form of explainer video content is used in a diverse range of industries for storytelling and effective communication.
The usage of motion graphics animation began as early as the 1800s. Walter Ruttmann, a German cinematographer experimented in abstract film making using shapes and forms, and produced the first known film that used moving graphics.
Other creating geniuses such as John Whitney created motion graphics title sequences for Alfred Hitchcock movies. Saul Bass also contributed to the development of motion graphics with title sequences that were known to communicate the mood of a film effectively. Saul Bass was the person behind some of the most iconic opening titles such as Vertigo.
Over the years motion graphics has become a common art form used in Movies, TV, Educational Content, Sales and Marketing videos.
The rise of digital motion graphics is mainly because of its ability to clarify a concept and visualize in the most aesthetically pleasing manner. Though ‘concept’ and ‘visualization’ connect the dots back to the notion of telling an invigorating ‘story’.
Since more than 92% of shoppers are influenced to make their final purchase decision through online videos – you should root for the option that can capture their attention instantly. Besides, motion graphic videos are perfect for posting on social media and you always find them in most TV advertising videos.
In this article, you will learn the functional ingenuity of creative animated motion graphics and how any organization can utilize animated infographics in numerous styles.
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