Donohue discusses the benefits of a league that 2k22 mt is operated by the NBA office in regards to inviting partners. "The benefit that comes with having the NBA 2K brand, is that we have amazing relationships with many of this partners, and we sort of take their hand and help them navigate eSports. We can assist them in understanding how they can tap into eSports to boost their brand."
The NBA 2K League offers companies another benefit: the game is simple to comprehend. Donohue points out that esports may sometimes be a challenge for people. "You do not have to be a player to enjoy the games. If you know basketball then you'll understand it," Donohue says.
It's also normal to see advertisements within the game. Donohue states that it's common to watch basketball games with courtside signs. This lets players "be an integral part" of the online experience.
The NBA 2K League is a well-known and lucrative product due to the fervent fans. Donohue states that "we feel like...we're scratching the surface." He outlines the massive potential of 1.9 billion NBA 2K League fans on social media.
There's also the issue of the possibility that NBA 2K could be used as a means to draw new basketball fans like Ted Leonsis, Washington Wizards owner and media mogul, has suggested. Donohue is an excellent example of this and is not too far away from where I live. My son was playing 2K and then he came over to me. He began quoting the Warriors roster of Steph Curry, and I thought, "How is it possible that he is up until 10 o'clock at night to observe these games? He's only seven years old!" He's learning about 2K and who's good based on their scores in 2K.
Donohue believes this demonstrates the "transformation" in the way young people consume media and the way it's evolving. The NBA is also studying these new viewers and what they are seeking. Donohue says that esports are distinct from traditional sports because they are able to use the power and voice of the players.
Twitch chat features on Twitch broadcasts are a good illustration of this. "The Twitch chat function is constantly active and we monitor it to ensure that we keep our viewers engaged however, it is also an excellent way to receive immediate feedback and to make changes to our programming... It's about "hey our fans want the camera angle as well as the behind-the-scenes content" that Donohue calls "almost becoming a requirement of buy mt nba 2k22 younger customers, and that is that you're listening."
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